A fundamental aspect of SEO is understanding user behavior and the dynamics that occur in search engines. Take a look at the following search engine optimization statistics for general search information to help inform your strategy.
1. Among all traffic sources, organic search drives the most traffic to websites, accounting for 53 percent of all web traffic.
According to search statistics published in the survey, search engines account for 68 percent of all web traffic, 53 percent comes from organic search, and the remaining 15 percent comes from paid search.
2. The average click-through rate (CTR) for the first entry on search engine results pages (SERP) is 30.52 percent. The second entry gets 12.76 percent (Advanced Web Ranking, 2021).
If you've ever doubted why you should target first in organic search, perhaps these search engine statistics can guide you in the right direction. The top entry in the SERP receives 30.52 percent of all clicks on the first page, while the second entry receives 12.76 percent, a discrepancy of 88.6 percent.
3. Google uses more than 200 ranking factors to determine search rankings (Ahrefs, 2020).
Google uses a complicated algorithm that employs more than 200 ranking factors to determine SERP rankings, including technical SEO, backlink SEO, and user experience. Among these ranking factors, the quality of your content and your backlinks are considered the two most important signals.
4. About half of those who responded to a marketing survey believe that organic search has the best ROI of any marketing channel (Search Engine Journal, 2018).
In a survey by Search Engine Journal, more than 49 percent of respondents agreed that organic search is still the best digital marketing channel, providing the highest return on investment (ROI).
Inbound marketing, which includes SEO, is about providing value to your customers through content. In this section, we share with you some statistics that will help you create a successful inbound marketing strategy.
1. The ideal length of a blog post is between 2,100 and 2,400 words (HubSpot, 2021).
Long-form content tends to do well on SERPs. Many factors are at play here, including the number of backlinks they generate, the topic involved in the content, the quality of the content, and the number of keywords that capture search intent.
2. Pages that typically rank at the top of SERPs generally rank in the top 10 for roughly 1,000 other keywords (Ahrefs, 2020).
Search engine optimization statistics show that the highest performing SEO strategies are those that not only rank for a single keyword, but also for other keywords. SEO 2021 statistics reveal that the highest ranking pages for a keyword are also in the top 10 for roughly 1,000 different keywords, meaning that website owners are optimizing web pages for not one but several. keywords.
3. The quality of your content, your link profile, and search intent are the top three ranking signals used by Google (MonsterInsights, 2021).
Search engine optimization statistics published by MonsterInsights highlight backlink SEO as one of the most important ranking factors for SERPs. Ahrefs published his own search statistics to support this claim, and found that approximately 91 percent of websites do not receive organic traffic from Google. The reason? They found that 55.24 percent of their web pages had no backlinks. Make SEO backlinks a priority in your SEO strategy if you want your website to rank high in the SERPs.
4. Optimizing and refreshing old content improves organic traffic by up to 106 percent (HubSpot, 2021).
Good news for marketers around the world - it turns out that you don't need to post new content all the time. Based on 2021 SEO statistics, updating old content using new search statistics, images, or additional content increases traffic to the page by up to 106 percent.
Read More:- The Best Online Marketing Channels in 2021